Our Story
In 2020 during the covid time, Jessica and Jonathan two fitness trainers had one goal, to make people feel good in their bodies. They created Soukabodyfit (previous named) with this mission in mind, and it has served as the touchstone of the company after multiple years of business. Jessica and Jonathan knew the body-image struggle because they had experienced it personally, and it had defined nearly every element of their life. The journey of feeling good in their skin, loving themselves (and their life) at every size was a journey that parallels
Bodyfit Athletics's formation and success. Honouring all genders for where they are in their day, body and life is the core foundation of the company.
We see sports not just as an activity, but as a way of life. It's about breaking barriers, and embracing both the thrill of victory and the lessons of defeat.
Our commitment?
Fuel your journey with gear that's as relentless and spirited as you are. We're here to make every leap, sprint, and challenge count.
Since 2020, Soukabodyfit renamed
Bodyfit Athletics since February 2024, has been more than a sportswear brand; we've been a movement. A movement that celebrates the sweat, the perseverance, and the triumphs. We understand the highs of a perfect shot and the lows of a near miss. Every product we craft is a tribute to the resilience and passion that drive you.
Bodyfit Athletics is about moving forward, always. Whether you're chasing a personal best or just finding your footing, we're with you. Our gear, born from the heat of competition and the spark of innovation, is your companion on this journey. Keep Moving.
Those clothes are a dedication to fitness and wellness. Bodyfit Athletics isn’t a random brand name, it’s a brand name of people who are constantly pushing themselves to achieve their goals and never give up.
Bodyfit Athletics's Activewear is committed to quality and durability. Our pieces are built to withstand the rigours of your toughest workouts, ensuring they remain an essential part of your fitness journey year after year.
Embrace the changing seasons with activewear that adapts to your needs. At Bodyfit Athletics, we believe in providing you with the perfect wardrobe companion, ensuring that staying active is a year-round commitment. So, don't let the weather hold you back – gear up with Bodyfit Athletics's Active Wear and keep moving, no matter the season!
Unmatched comfort: Our materials are soft, flexible, and non-restrictive, making it a joy to wear our activewear. You can move freely, which is crucial for any workout, whether it's a yoga session, a run, or weightlifting.
Welcome to the Bodyfit Athletics fam where the real love is shared.
